Last post Aug 04, 2005 10:01 AM by timrolands
Jul 05, 2005 04:23 PM|timrolands|LINK
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Jul 06, 2005 01:21 PM|timrolands|LINK
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Jul 06, 2005 06:20 PM|rodneyjoyce|LINK
Jul 07, 2005 02:34 PM|ikamiksok|LINK
Jul 07, 2005 03:05 PM|cniknet|LINK
The option that works quite well for me, but isn't on the list is a product-based subscription. In my store I offer standard, standard+source, standard+subscription, standard+source+subscription. I picked this approach after much deliberation and research
on the best strategic option for my business. I do offer an "all products" subscription (standard or source), but the price for it changes periodically based on a formula I developed which factors in the price of all the products in the catalog.
I think a subscription that is site-based imposes an artificial barrier to business growth (and why have a business if growth and profitability are unimportant?) because it (a) increases the marketing cost as your business becomes more volume-driven, (b) reduces
the incentive to create more complex products as they are essentially de-valued in the subscription price (which the market will not bear if it is too high), and (c) reduces the value proposition to customers wanting only one product, especially if the subscription
price is indexed to the cumulative price of all products in the mix as I have done.
After weighing these issues, I went for a model that has worked for me tactically and strategically. I am sure others might disagree with the approach, but I just wanted to share my first-hand experience and present an alternate model.
Jul 07, 2005 03:32 PM|timrolands|LINK
Thank you for sharing your thoughts on this, Nik. You make a good point about business growth and the effects of the site-subscription model.
I am still wrestling with all of this, because I want to follow a business model that makes sense for me and my would-be customers. I really have been leaning toward a site-subscription model, but I have doubts. Hence, this thread.
Something else to add to the mix is whether to sell modules individually through SnowCovered.com (the apparent de facto standard) or directly from one's own site. Any thoughts on this?
Jul 07, 2005 04:18 PM|cniknet|LINK
Jul 07, 2005 08:10 PM|oledave|LINK
Jul 07, 2005 11:21 PM|cniknet|LINK
Jul 07, 2005 11:41 PM|timrolands|LINK
Jul 08, 2005 01:48 PMemail@example.com|LINK
Jul 25, 2005 10:22 AM|timrolands|LINK
Aug 01, 2005 09:04 AM|Fabio972|LINK
Aug 03, 2005 06:20 PM|donker|LINK
The subscription model is something from the 'magazine' world and IMHO (ab)used to create a 'stable' revenue. I don't see it as something that naturally maps to selling a one-off product (even one with updates). I can see maintenance contracts giving some
longer lasting revenues, but the product selling side of your business model should still home in on the sale of modules. What has worked quite nicely for me is to create a mix of free and commercial modules. The free ones benefit the freebe market, will earn
you some kudos in the community (nice to do something back in my opinion), and last but not least show that you can make a module. You will sell because of your brand name and you will attract custom work with that as well (as I have). With the rapid growing
DNN market there is a lot of custom work to be done and the challenge is to become a known professional DNN module developer. Go for it.
Aug 03, 2005 06:24 PM|donker|LINK
Any French developers and experiences here ?!?
Aug 04, 2005 10:01 AM|timrolands|LINK