Use the UNION operator, as below:
SELECT DataName, DataNotes AS Whatever FROM
Table_X
WHERE DataName = 'Blue'
UNION
SELECT DataName, DataLocation AS Whatever FROM
Table_X
WHERE DataName = 'Red'
...when you use UNION, each WHERE statement must return an equal number of columns. As in the above example, where each "unioned" WHERE returns two columns of data. The return set will appear as one table, so you may need to name your columns accordingly...