Kevin.McPhail: and you can't add a <script> </script> to content pages.
You most certainly can! Typically I place it right after the <asp:Content> tag at the top of the page. Just a few things to remember, if you are going to reference server controls in your javascript, use the client ID to reference the control such as:
document.getElementById('<%= MyControl.ClientID %>').value
rather than
document.getElementByID('MyControl').value.
Because IDs get mangled/changed a bit by the master/content system. Also, if you have a scriptmanager or scriptmanagerproxy on your content page, place your scripts after that.
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My latest ASP.NET AJAX blog entries.