Last post May 08, 2012 04:49 PM by abiruban
May 04, 2012 06:19 AM|anand tvr|LINK
I have sent a email to many users with multiple links on it...when users click those links i have to find total number of clicks..
How many ways are there to do it and explain....
May 04, 2012 07:26 AM|Dave Sussman|LINK
The simplest way to do this sort of thing is to use something like Google Analytics. It's a small script you put in your pages and it tracks hits. A simple search will give you more info on it.
May 04, 2012 08:02 AM|sriramabi|LINK
pls ref this
May 08, 2012 04:49 PM|abiruban|LINK
Clickthrough rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website. The clickthrough rate of an advertisement
is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage. For
example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the clickthrough rate for the advertisement would be 1%.
Click-through rates for banner ads have fallen over time. When banner ads first started to appear, it was not uncommon to have rates above five percent. They have
fallen since then, currently averaging closer to 0.2 or 0.3 percent. In most cases, a 2% click-through rate would be considered
very successful, though the exact number is hotly debated and would vary depending on the situation. The average click-through rate of 3% in the 1990s declined to 0.28% by 2003. Since
advertisers typically pay more for a high click-through rate, getting many click-throughs with few purchases is undesirable to advertisers.Similarly,
by selecting an appropriate advertising site with high affinity (e.g. a movie magazine for a movie advertisement),
the same banner can achieve a substantially higher CTR. Though personalized ads, unusual formats, and more obtrusive ads typically result in higher click-through rates than standard banner ads, overly intrusive ads are often avoided by viewers.