I changed the culture in web.config  to "en-GB" to displays date format in dd/mm/yyyy.

I need to display the price in $.

Right now it is showing pound.   How to I convert the pound to dollar without changing the culture to en-US

 you can format data usign specified culture within your code so in a way you can override the we.config settings check this

it explains good...

http://msdn.microsoft.com/en-us/library/syy068tk.aspx