All right, so i select "Build / Publish Website", choose my output directory

Checking the "Output" tab, I see:
Pre-compiling Web Site
Building directory '/TI - Version 5.0 (Atlas)/App_Code/'.
Building directory '/TI - Version 5.0 (Atlas)/backup/'.
Building directory '/TI - Version 5.0 (Atlas)/design/master/'.
Building directory '/TI - Version 5.0 (Atlas)/design/includes/'.
Building directory '/TI - Version 5.0 (Atlas)/ScriptLibrary/Debug/'.
Building directory '/TI - Version 5.0 (Atlas)/ScriptLibrary/Release/'.
Building directory '/TI - Version 5.0 (Atlas)/sections/articles/'.
Building directory '/TI - Version 5.0 (Atlas)/sections/classified/'.
Building directory '/TI - Version 5.0 (Atlas)/sections/content/'.
Building directory '/TI - Version 5.0 (Atlas)/sections/forums/modules/'.
Building directory '/TI - Version 5.0 (Atlas)/sections/forums/'.
Pre-compilation Complete
------ Publish started: Project: C:\Projects\TI - Version 5.0 (Atlas)\, Configuration: Debug .NET ------
========== Build: 1 succeeded or up-to-date, 0 failed, 0 skipped ==========
========== Publish: 1 succeeded, 0 failed, 0 skipped ==========
And yet, "c:\Projects\!Staging" is bone dry empty.......
any ideas on what I could look into to get this feature working?