You can try this:
var oRow // your row object
var strContent = ""
var sHTML = ""
for (var j = 0; j < oRow.cells.length; j++)
{
strContent = oRow.cells[j].innerText
sHTML = "<a href=\"yourURL\">" + strContent + "</a>"
oRow.cells[j].innerHTML = sHTML;
}
> penny for a thought