Hey,
Did you download the source files for the Starter Kit, or did you download the vsi file for it.
If it is the latter, double click on the vsi file, and this will add the Personal Website Starter Kit Template to your Visual Studio installation.
From there, simply click on File | New | Web Site, and then, in the window that opens up, select "Personal Web Site Starter Kit" and that will roll out a new web site including all the functionality of the Starter Kit ready for you to play with.
Hope that helps!!
Gary