The problem is I'm not trying to reference/ use a Label or any other standard control, but a User Control I made (let's call it UC).
And I cannot do something like:
Protected Sub Page_Load(ByVal sender As Object, ByVal e As System.EventArgs) Handles Me.Load
Dim thisUC As New UC
thisUC = Me.Master.FindControl("myUC")
If IsNothing(thisUC) = False Then
thisUC.StartMyVeryOwnMethod(47)
End If
End Sub ...simply because it does not see UC as a valid class.